120 Day Mentorship ยท Jon Lofthouse X Sammy Williams

How to Better Identify Posing Errors That Are Costing Your Clients Placings

How to accurately cue your athletes towards the perfect pose to help you build more trust and authority ๐ŸŽฏ

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Limited to 5 coaches per intake  ยท  Next intake starts 1st of the month

Response within 12hrs



Stop Guessing. Start Winning.

The exact framework Jon & Sammy use to diagnose and correct posing in real time - so your athletes step on stage with total confidence.

Spot Errors in Seconds

A proven visual checklist that helps you identify the most common posing mistakes before they cost placings.

Cue with Precision

The exact language and techniques to guide athletes into the correct position - so they can display their best.

Build Trust & Authority

When your athletes consistently improve, your reputation as a coach grows. This is how you become the go-to expert.


This Is For You Ifโ€ฆ

You're an aspiring/active bodybuilding or posing coach who wants sharper eyes and a bigger impact on your athletes' results.


What You Get

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Weekly Private 60-Minute 1-on-1

Dedicated time with Jon & Sammy - focused entirely on your coaching, your athletes, and your growth.

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Weekly Group Call

Connect with a cohort of serious coaches, share wins, work through athlete case studies in real time and learn from each other.

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Posing Theory [Course]

The foundational principles behind elite-level posing - based of human anatomy.

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Identify, Critique & Cue [Course]

A step-by-step system for spotting errors, delivering effective feedback, and guiding athletes to fix them fast.

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Cue Library

A ready-to-use bank of proven verbal cues for every pose and body part - so you always know exactly what to say.


Posing University Is Already Elevating Coaches Around the World

Our students are winning on stage in every major city. There is a Posing University student in your corner of the world.

GRONINGENHannoverTexasFloridaChicagoNorth CarolinaLos AngelesLondonArgentinaTorontoCape TownHawaiiManchesterDublinCorkUtahBelgiumEdinburgh+ Many More
18+Countries
77+IFBB Pro Clients
1System
Globe

Results That Speak for Themselves

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SL
Anonymous
Physique Coach ยท 12 years experience
"coming soon"
MR
Anonymous
NPC Bodybuilding Coach
"coming soon"
JT
Anonymous
Figure & Bikini Coach
"coming soon"
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Anonymous
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Jamey Goddin
Owner of Ethos Coaching

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Tom Peter
Olympia Level Posing Coach

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Skyler Eades
Olympia Level Posing Coach


Meet Jon & Sammy

Two coaches. Decades of combined stage and coaching experience. One focused mentorship to elevate your practice.

Jon Lofthouse

Jon Lofthouse

Olympia Level Posing Coach w/ 9 Years Coaching Experience ๐Ÿ†
First to Turn IFBB Classic Pro on UK Soil ๐Ÿ‡ฌ๐Ÿ‡ง
27 IFBB Pro Clients ๐Ÿ’ณ

Jon has lead the industry for 9 years working with names such as James Hollingshead, Niall Currey & more; creating educational content, ebooks, courses, posing communities, seminars and now co-founder of the leading posing team in UK/Europe - The Posing University. Alongside this creating the Posing Games which is set to become the worlds first ever posing only show, October 11th 2026.

Sammy Williams

Sammy Williams

Olympia Level Posing Coach w/ 8 Years Coaching Experience ๐Ÿ†
2 x UK Posing Coach of the Year ๐Ÿฅ‡
42 IFBB Pro Clients ๐Ÿ’ณ

Sammy has been the leading expert in posing coaching for numerous years, being voted 2 years in a row UK's posing coach of the year, working with huge names such as Niall Darwin, Sara Bradley & much more. Sammy's depth of knowledge is untouched and his ability to articulate is unmatched. Co-founder of the Posing University & Posing Games. 


What Happens After You Apply

Simple, straightforward, no guesswork.

01

You Apply

A detailed application - we want to know your background, your why, and your goals.

02

We Review

Within 12 hours, Jon & Sammy personally review your application to see if you're the right fit.

03

We Reach Out

If it's a match, we'll contact you directly to introduce ourselves and next steps.

04

Book a Call

We'll schedule a discovery call to make sure the mentorship is the right move for you.

05

Join the Mentorship

You're in. 120 days of focused, expert-led coaching begins.

Ready to Coach at a Higher Level?

Click below to begin filling out the form, you will receive a response within 12hrs after we have reviewal.

Apply for Mentorship

Limited to 5 coaches per intake  ยท  Next intake starts 1st of the month

Response within 12hrs

Apply Now